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Great resource to use in Marketing! I love when I can find activities that are interactive and students enjoy them.
Rated 5 out of 5Love this resource! It was a different way to work on identifying target markets. I liked the fictitious businesses and the "answer bank" that was provided for students to utilize.
Rated 5 out of 5 See all reviews
Through the activities and projects in this bundle, students will explore problems and solutions in entrepreneurship. The topics covered in this bundle include idea generation techniques, target market, pivoting to solve a problem, trends in entrepreneurship, and the Lean Canvas Model. This bundle i
$11.99 Price $11.99 $15.46 Original Price $15.46 Save $3.47 View Bundle
Save time and promote collaboration, creativity, and real-world application with these comprehensive entrepreneurship lessons for high school business courses. This mega bundle includes 34 digital resources with 46 activities and 15 projects that can easily be integrated into your business course. S
$79.99 Price $79.99 $117.26 Original Price $117.26 Save $37.27 View Bundle
In this activity, high school business students will describe demographic, geographic, psychographic, and behavioral characteristics. Students will assign target market characteristics to 10 fictional business scenarios and provide a rationale for their selection. Business scenarios are a great way to make your target market lesson real-world applicable for students. Additionally, this activity closes with 4 reflection questions. This resource is perfect for your entrepreneurship or marketing unit/ course.
The plain text (which appears as Century Gothic) in this product is editable for easy course customization. This product includes a digital and print version to meet your needs and provide flexibility.
Save time and $$$ while promoting collaboration and real-world application with the Problems and Solutions in Entrepreneurship Activity and Project Bundle. This bundle includes a variety of activities and projects to engage your students.
Included in this product:
This activity has 3 options for implementation (including a gallery walk, digital activity, or guided activity) to give you flexibility. Ten fictional business scenarios are included. Students choose from a list of 3 possible demographic characteristics, 3 possible geographic characteristics, 3 possible psychographic characteristics, and 3 possible behavioral characteristics for the fictional scenarios. I like the print version of the application activity because it gets students moving in the classroom. The digital version can be shared via your LMS and completed electronically. Use the provided answer key to discuss student responses.
Note to teacher:
When you purchase this product, the Google™ files will be in a Google Drive™ folder. This product is provided in an editable, digital format. All content displayed as plain text (which appears as Century Gothic) can be edited. This product includes some design elements that cannot be edited including the headings. You can remove these images, but the design elements themselves cannot be edited.
In this activity set, students will describe demographic, geographic, psychographic, and behavioral characteristics and identify target market characteristics based on scenarios.
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